FLEX - Like Father, Like Son

Client: FLEX, 2020
Shortlist Club de Creativos

Agency: CHINA MADRID

Flex wanted to approach a younger audience without neglecting its position as a traditional and leading brand in Spain. From such a simple idea, this powerful storytelling emerged.

Flex is positioned as the meeting point where two generations can agree.

This is how the campaign worked in Social Media:

We also got some celebrities to talk about their families: Anne, Roberto and Amodeo.