Client: Burger King
Agency: La Despensa, 2022
San Valentin is a day to celebrate love.
But, what about those who have suffered from Ghosting?
Those who believed they found their other half until he or she disappeared?
By that time, in Spain we had a viral meme called “Olvidona”, that was directed to Jordi Wild, a big and well loved influencer. So we decided to count with him for this campaign.
And why haven´t you seen anything of this in Linkedin? Well, one day before Valantine´s Day, another agency (I´m not going to reveal the name) had the great idea of sending this app notification to BK customers. So yes, people got quite angry and BK decided on the very last minute to cancel VD campaign, just in case.
Translation: There are Hot Peasants at your area!