https://luciafloi.com Lucia Portfolio Fri, 01 Dec 2023 04:47:24 +0000 https://luciafloi.com en https://luciafloi.com/Home Mon, 13 Feb 2023 10:27:22 +0000 Lucia Portfolio https://luciafloi.com/Home HEY :) Let's set the record straight. It is likely that while you are looking at my portfolio I might be kicking and punching someone in a random gym in Thailand. This is my reality: half of the time I am a freelance copy and the other half I am training Muay Thai. https://luciafloi.com/Information Mon, 13 Feb 2023 10:27:22 +0000 Lucia Portfolio https://luciafloi.com/Information About Me <img width="4247" height="6371" width_o="4247" height_o="6371" data-src="https://freight.cargo.site/t/original/i/e733e7a10d2f0da730127b7a159d08e74a8da50f61663aa78c431936fe429ccd/Luca-Martn-8.jpg" data-mid="168861835" border="0" src="https://freight.cargo.site/w/1000/i/e733e7a10d2f0da730127b7a159d08e74a8da50f61663aa78c431936fe429ccd/Luca-Martn-8.jpg" />Half of my life is creativity. The other half is punching and kicking. I´m really good at selling things, but not really good at selling myself. Okay, that´s what I am supposed to do if you are reading this, so let´s go. I´ve been working as a copywriter for 4 years. Three of them, I did it in creative agencies: CHINA, DDB Spain and La Despensa. The last year and a half I have been doing it as a freelance. I´ve thought and written ideas for brands such as Burger King, Telepizza, Cervezas Alhambra, Puig, MINI, Bricomart, Orange Bank or Flex, and I´ve spent many hours having breakdowns until I´ve found the best idea to tell to the client.You should never be happy with the first idea that comes to your mind. Well, you can, but you still have to think more.&nbsp; I love sports, specially the one that has to do with kicking another peron´s head: Muay Thai. Don´t get my wrong, because of that I am constant, disciplined and peaceful (I guess), and also living in Thailand because this makes me happy too.&nbsp; Usually, this is my mood, this is what I think about being a millennial, and this is what I think of life. If you wanna know more, write me some good stuff (and a good offer) at&nbsp;lmartinmanzanares@gmail.com +34 645630641 https://luciafloi.com/FLEX-Like-Father-Like-Son-1 Mon, 13 Feb 2023 10:27:23 +0000 Lucia Portfolio https://luciafloi.com/FLEX-Like-Father-Like-Son-1 Client:&nbsp;FLEX, 2020 Shortlist Club de CreativosAgency: CHINA MADRID Flex wanted to approach a younger audience without neglecting its position as a traditional and leading brand in Spain. From such a simple idea, this powerful storytelling emerged. Flex is positioned as the meeting point where two generations can agree. This is how the campaign worked in Social Media: <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd276a490ddbd5ff58792eda36b1fd6e4779bb4b01c6f9be4b01f1ce210ff0de/275929340_720981872406163_2721429356121015938_n.jpg" data-mid="168185897" border="0" src="https://freight.cargo.site/w/1000/i/fd276a490ddbd5ff58792eda36b1fd6e4779bb4b01c6f9be4b01f1ce210ff0de/275929340_720981872406163_2721429356121015938_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c3635c583b8216bd63a4b70e28aaa38cc30f0b8c80bca31484d3955758d648b3/148198488_234740204925055_7641898449214147786_n.jpg" data-mid="168186097" border="0" src="https://freight.cargo.site/w/1000/i/c3635c583b8216bd63a4b70e28aaa38cc30f0b8c80bca31484d3955758d648b3/148198488_234740204925055_7641898449214147786_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e76cacbe4e07ac8644ec3a09a284613775c07378907b21839902dcdf93a6455c/151280439_2820421444898440_5285170313754086002_n.jpg" data-mid="168186098" border="0" src="https://freight.cargo.site/w/1000/i/e76cacbe4e07ac8644ec3a09a284613775c07378907b21839902dcdf93a6455c/151280439_2820421444898440_5285170313754086002_n.jpg" /> <img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/614bd3b3295a224f15d15a2a0a4bddce9f803cf227f0137a568d9306ad634599/161112970_723311041666782_5221192345877699486_n.jpg" data-mid="168187732" border="0" src="https://freight.cargo.site/w/1000/i/614bd3b3295a224f15d15a2a0a4bddce9f803cf227f0137a568d9306ad634599/161112970_723311041666782_5221192345877699486_n.jpg" /> <img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/008d0c3255b91d10c69977bd430ad90761cad4cb2dca4dea2620e4d687963335/158735908_117482600358408_1895936462602696376_n.jpg" data-mid="168187733" border="0" src="https://freight.cargo.site/w/1000/i/008d0c3255b91d10c69977bd430ad90761cad4cb2dca4dea2620e4d687963335/158735908_117482600358408_1895936462602696376_n.jpg" /> <img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7e9bdd83b7d451847f8fafea27941a9132b5ab2ae84bea7129bf8513b5a2b835/156636510_910210296413688_1822789256083911274_n.jpg" data-mid="168187734" border="0" src="https://freight.cargo.site/w/1000/i/7e9bdd83b7d451847f8fafea27941a9132b5ab2ae84bea7129bf8513b5a2b835/156636510_910210296413688_1822789256083911274_n.jpg" /> We also got some celebrities to talk about their families: Anne, Roberto and Amodeo. https://luciafloi.com/BURGER-KING-Olvidona Mon, 13 Feb 2023 10:27:23 +0000 Lucia Portfolio https://luciafloi.com/BURGER-KING-Olvidona Client: Burger King Agency: La Despensa, 2022 San Valentin is a day to celebrate love. But, what about those who have suffered from Ghosting? Those who believed they found their other half until he or she disappeared? At Burger King we wanted to give an Olvidona Whopper (Ghosting Whopper) if they tagged us in a conversation where they had suffered of ghosting. By that time, in Spain we had a viral meme called “Olvidona”, that was directed to Jordi Wild, a big and well loved influencer. So we decided to count with him for this campaign. <img width="1351" height="1058" width_o="1351" height_o="1058" data-src="https://freight.cargo.site/t/original/i/8f4c4502c6b80584766a46fe15b68e5b890411615b8193f87a48ee7576c1e8bf/jordi-wild.png" data-mid="168859352" border="0" src="https://freight.cargo.site/w/1000/i/8f4c4502c6b80584766a46fe15b68e5b890411615b8193f87a48ee7576c1e8bf/jordi-wild.png" /> <img width="3648" height="2736" width_o="3648" height_o="2736" data-src="https://freight.cargo.site/t/original/i/07a9f67f9629a5833e56ae3b159a852870c2c79182ca073b63b077ea10fc74bf/IMG_20220509_163210.jpg" data-mid="168859351" border="0" src="https://freight.cargo.site/w/1000/i/07a9f67f9629a5833e56ae3b159a852870c2c79182ca073b63b077ea10fc74bf/IMG_20220509_163210.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f74de03e3b65b363eaf59b3cf745ccda47be80f2b0e0a881ef7583f92cbc0a54/Stories-Dinmica.png" data-mid="168859353" border="0" src="https://freight.cargo.site/w/1000/i/f74de03e3b65b363eaf59b3cf745ccda47be80f2b0e0a881ef7583f92cbc0a54/Stories-Dinmica.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9139153661e172af65f09795f5626958e6043aa6a562dc1ade75c680e6bb1b4a/Stories-Reminder.png" data-mid="168859354" border="0" src="https://freight.cargo.site/w/1000/i/9139153661e172af65f09795f5626958e6043aa6a562dc1ade75c680e6bb1b4a/Stories-Reminder.png" /> And why haven´t you seen anything of this in Linkedin? Well, one day before Valantine´s Day, another agency (I´m not going to reveal the name) had the great idea of sending this app notification to BK customers. So yes, people got quite angry and BK decided on the very last minute to cancel VD campaign, just in case. <img width="525" height="711" width_o="525" height_o="711" data-src="https://freight.cargo.site/t/original/i/22a18d3423587eb7d7e2a170c3aadca649a49e864f6c897821b48c028d1c2d37/tuit.png" data-mid="168859614" border="0" data-scale="44" src="https://freight.cargo.site/w/525/i/22a18d3423587eb7d7e2a170c3aadca649a49e864f6c897821b48c028d1c2d37/tuit.png" />&nbsp;Translation: There are Hot Peasants at your area! https://luciafloi.com/BURGER-KING-The-Sorry-Burger Mon, 13 Feb 2023 10:27:24 +0000 Lucia Portfolio https://luciafloi.com/BURGER-KING-The-Sorry-Burger Client: Burger King Portugal Agency: La Despensa, 2022 Burger King Portugal wanted to communicate a new 2x1 promotion in two of its most classic burgers for home orders.We thought about those poor people who suffer the consequences of living with someone else, like that boyfriend who stains their sofa. For once in their life, they could be rewarded with a free burger. So we made the Sorry Burger, with a song we created ad hoc for the spot. https://luciafloi.com/BANDERAS-Blue-Seduction Fri, 01 Dec 2023 04:47:24 +0000 Lucia Portfolio https://luciafloi.com/BANDERAS-Blue-Seduction We created the digital campaign for Blue Seduction perfume, one of Banderas flagship perfumes.&nbsp; The client wanted a fresher image about the meaning of seduction, since the communication they were using become outdated already. Creative Agency: LA DESPENSA Brand: Banderas Perfumes Year: 2023 We created a main spot for the digital campaign, and we adapted the communication to different formats, creating other types of content to feed Banderas social media channels. https://luciafloi.com/MEDICOS-DEL-MUNDO-Salud Mon, 13 Feb 2023 11:19:45 +0000 Lucia Portfolio https://luciafloi.com/MEDICOS-DEL-MUNDO-Salud Client: Doctors of the World Agency: La Despensa, 2023 Doctors of the World asked us for a Christmas campaign to encourage donations for Ukraine. We found an interesting insight: in Spain we always ask for "HEALTH" when we make a toast, while in other countries lack of this health. https://luciafloi.com/AQUASERVICE-Aprendamos-a-ser-nada Mon, 20 Feb 2023 15:08:07 +0000 Lucia Portfolio https://luciafloi.com/AQUASERVICE-Aprendamos-a-ser-nada Client:&nbsp;Aqua Service, 2021 Agency: CHINA MADRID Aqua Service wanted to communicate its sustainable water service. And the water is invisible, it is silence, it is nothing. Therefore, we have to learn to be a little bit more like water. https://luciafloi.com/DAILY-WORK-1 Sat, 18 Feb 2023 12:19:22 +0000 Lucia Portfolio https://luciafloi.com/DAILY-WORK-1 Just some daily work because working in an agency is also writing newsletters, social media and banners &lt;3 Agencies: CHINA, DDB, La Despensa (2020/2023) CERVEZAS ALHAMBRA Para el rebranding de 2021, trabajé en los copies que definían el sabor decada tipo de cerveza y que iban a acompañar al nuevo packaging en etiquetas, packs y web. <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/03a05c8001c8a1546f9917568e08daf71c1a042a3a80058532105aa463022084/img-cerveza-10-new_desktop.jpg" data-mid="168860561" border="0" src="https://freight.cargo.site/w/960/i/03a05c8001c8a1546f9917568e08daf71c1a042a3a80058532105aa463022084/img-cerveza-10-new_desktop.jpg" /> <img width="883" height="924" width_o="883" height_o="924" data-src="https://freight.cargo.site/t/original/i/d14676d038f30c1d882a85d644fb75a531ec38a35d7bc104328fc2b845d3d83a/Numerada-cacao-chipotle.png" data-mid="168860562" border="0" src="https://freight.cargo.site/w/883/i/d14676d038f30c1d882a85d644fb75a531ec38a35d7bc104328fc2b845d3d83a/Numerada-cacao-chipotle.png" /> <img width="863" height="929" width_o="863" height_o="929" data-src="https://freight.cargo.site/t/original/i/a0f87a969f7335b314fa3c2d46bf377f16a1cd3f03c5046ec46871e751926093/Numerada-cacao.png" data-mid="168860563" border="0" src="https://freight.cargo.site/w/863/i/a0f87a969f7335b314fa3c2d46bf377f16a1cd3f03c5046ec46871e751926093/Numerada-cacao.png" /> <img width="3456" height="4608" width_o="3456" height_o="4608" data-src="https://freight.cargo.site/t/original/i/40a827cdd40cc9881bf423d9fb03efc6997791fa50e314be12ccfeb73821068d/IMG_20221108_172125.jpg" data-mid="168860576" border="0" src="https://freight.cargo.site/w/1000/i/40a827cdd40cc9881bf423d9fb03efc6997791fa50e314be12ccfeb73821068d/IMG_20221108_172125.jpg" /> BURGER KING Burger King relanzaba su hueso a la parrilla Dogpper y nos pidieron una acción que acompañase al antiguo Spot. Hicimos un filtro que te decía cuánto te parecías a tu perro, y en función del porcentaje, obtenías un descuento. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/607d6e6071943135033a35ed8ba14076946a2ca32a6d943f0e6f3c52283ca6a7/PORTADA-BK-Dogpper-9x16-1.png" data-mid="168860485" border="0" src="https://freight.cargo.site/w/1000/i/607d6e6071943135033a35ed8ba14076946a2ca32a6d943f0e6f3c52283ca6a7/PORTADA-BK-Dogpper-9x16-1.png" /> <img width="607" height="1071" width_o="607" height_o="1071" data-src="https://freight.cargo.site/t/original/i/9d28c4858f77e87e46688be39706470d4b54a0623ff018dfbe165e1f6fb229fa/dogpper-filtro-1.png" data-mid="168860491" border="0" src="https://freight.cargo.site/w/607/i/9d28c4858f77e87e46688be39706470d4b54a0623ff018dfbe165e1f6fb229fa/dogpper-filtro-1.png" /> <img width="605" height="1076" width_o="605" height_o="1076" data-src="https://freight.cargo.site/t/original/i/f586deb0ec6d6d30544185578e40f8e8c1f0a24da5735b188ae2ee78937a4f71/filro3.png" data-mid="168860492" border="0" src="https://freight.cargo.site/w/605/i/f586deb0ec6d6d30544185578e40f8e8c1f0a24da5735b188ae2ee78937a4f71/filro3.png" /> <img width="605" height="1073" width_o="605" height_o="1073" data-src="https://freight.cargo.site/t/original/i/93f9db780551c924431cfcff7650a8867e58ac349b6bd0e5eea51e047a6624f6/filro5.png" data-mid="168860493" border="0" src="https://freight.cargo.site/w/605/i/93f9db780551c924431cfcff7650a8867e58ac349b6bd0e5eea51e047a6624f6/filro5.png" /> También colaboramos con la protectora Animal Rescue para conseguir adoptar a sus perros. Creamos todo un movimiento en el que Conseguimos dar voz a doce de ellos, y que tuvo una gran acogida entre los seguidores de Burger King. TELEPIZZA Teníamos que hacer un anuncio de 10 segundos para anunciar una promo durante la Eurocopa. ORANGE BANK Durante un año me encargué de llevar las redes, mailing y blog de Orange Bank.Aquí incluyo una creatividad a la que tengo mucho cariño para el Día de la Madre y algunas piezas que hicimos para redes sociales. Ojito, que si he conseguido hacer namings para servicios bancarios, believe me, puedo con todo. Con todos ustedes, la promo Movilizad@s y Con Altura. <img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/0d56b239e5765e8929ac8182d016c6b7cdd999ca1ac18f487a3e865a6d56daba/Paso-V2_4.png" data-mid="168860884" border="0" src="https://freight.cargo.site/w/300/i/0d56b239e5765e8929ac8182d016c6b7cdd999ca1ac18f487a3e865a6d56daba/Paso-V2_4.png" /> <img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/7bd0330e81cbf5af8b112e566ede44ef5521b16a2a2ca3c1fe3217d09960abf6/Paso-V2_1.png" data-mid="168860795" border="0" src="https://freight.cargo.site/w/300/i/7bd0330e81cbf5af8b112e566ede44ef5521b16a2a2ca3c1fe3217d09960abf6/Paso-V2_1.png" /> <img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/650ff180bd39b147b32166e900dab59a4886219a01e59fcce4ecd1c3d36ff9fd/Paso-V2_2.png" data-mid="168860796" border="0" src="https://freight.cargo.site/w/300/i/650ff180bd39b147b32166e900dab59a4886219a01e59fcce4ecd1c3d36ff9fd/Paso-V2_2.png" /> <img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/7ca9bd1d66550891fa931c5e78afca491e11d8d1dd210358ca040823d6c3e739/Stories-V1-Paso-1.png" data-mid="168860797" border="0" src="https://freight.cargo.site/w/300/i/7ca9bd1d66550891fa931c5e78afca491e11d8d1dd210358ca040823d6c3e739/Stories-V1-Paso-1.png" /> <img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/d0ce836a1ceeaf414df68288f3b9b2a95916ccfcd2a64dff529d0b3adde72d83/Stories-V1-Paso-2.png" data-mid="168860798" border="0" src="https://freight.cargo.site/w/300/i/d0ce836a1ceeaf414df68288f3b9b2a95916ccfcd2a64dff529d0b3adde72d83/Stories-V1-Paso-2.png" /> <img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/ae2a9f48d197b31b57df89c6bd6c4dd9391f131bc9f6b3f9c76d57e8837d11bc/Stories-V1-Paso-3.png" data-mid="168860799" border="0" src="https://freight.cargo.site/w/300/i/ae2a9f48d197b31b57df89c6bd6c4dd9391f131bc9f6b3f9c76d57e8837d11bc/Stories-V1-Paso-3.png" /> <img width="300" height="534" width_o="300" height_o="534" data-src="https://freight.cargo.site/t/original/i/1efdea9a9a86f5d5c51bb995b81c6bc67afbb007042e750145043799f705d890/Stories-V1-Paso-6.png" data-mid="168860800" border="0" src="https://freight.cargo.site/w/300/i/1efdea9a9a86f5d5c51bb995b81c6bc67afbb007042e750145043799f705d890/Stories-V1-Paso-6.png" /> Y algunos stories más cuquis: <img width="200" height="356" width_o="200" height_o="356" data-src="https://freight.cargo.site/t/original/i/d2f46b70791644d052d4a41b3d4fc0e36e3d34756fa770946c31a6149b851878/Paso-1.png" data-mid="168860789" border="0" src="https://freight.cargo.site/w/200/i/d2f46b70791644d052d4a41b3d4fc0e36e3d34756fa770946c31a6149b851878/Paso-1.png" /> <img width="200" height="356" width_o="200" height_o="356" data-src="https://freight.cargo.site/t/original/i/afb66a0ab9c19a4c5c3107a75a0a9736a88ca1b1263fee4aaaf3342385daaa4d/Paso-2.png" data-mid="168860790" border="0" src="https://freight.cargo.site/w/200/i/afb66a0ab9c19a4c5c3107a75a0a9736a88ca1b1263fee4aaaf3342385daaa4d/Paso-2.png" /> <img width="200" height="356" width_o="200" height_o="356" data-src="https://freight.cargo.site/t/original/i/df250e56d0e5c244a6acde957fb42186ec192d69068afc4a516598bd14e17a03/Paso-3.png" data-mid="168860791" border="0" src="https://freight.cargo.site/w/200/i/df250e56d0e5c244a6acde957fb42186ec192d69068afc4a516598bd14e17a03/Paso-3.png" /> <img width="200" height="356" width_o="200" height_o="356" data-src="https://freight.cargo.site/t/original/i/ac4a655f6e26ee49e7bf779327b70ae3752be291293b6cb6da5bbed266f59298/Paso-4.png" data-mid="168860792" border="0" src="https://freight.cargo.site/w/200/i/ac4a655f6e26ee49e7bf779327b70ae3752be291293b6cb6da5bbed266f59298/Paso-4.png" /> <img width="200" height="356" width_o="200" height_o="356" data-src="https://freight.cargo.site/t/original/i/a73cafa3f18e23412d5b5de9cdedcd55ba842ccda64c014a79852047150bed34/Paso-6.png" data-mid="168860793" border="0" src="https://freight.cargo.site/w/200/i/a73cafa3f18e23412d5b5de9cdedcd55ba842ccda64c014a79852047150bed34/Paso-6.png" /> <img width="200" height="356" width_o="200" height_o="356" data-src="https://freight.cargo.site/t/original/i/e2bdcacc1e8a3091b7de9c16be489122aefb7ec22c739990fa9c29707cfcabd7/Paso-7.png" data-mid="168860794" border="0" src="https://freight.cargo.site/w/200/i/e2bdcacc1e8a3091b7de9c16be489122aefb7ec22c739990fa9c29707cfcabd7/Paso-7.png" /> https://luciafloi.com/MIXTA-RaeX-1 Mon, 20 Feb 2023 17:55:35 +0000 Lucia Portfolio https://luciafloi.com/MIXTA-RaeX-1 School:&nbsp;The Atomic Garden, 2020 Aprender a utilizar el lenguaje inclusivo es muchísimo más fácil que aprender otro idioma. Sin embargo, ¿por qué la gente se esfuerza tanto en aprender a hablar, por ejemplo, en chino y no en inclusivo?En Mixta, que siempre han utilizado la letra “X” para hablar de sinsentidos, esta vez le quieren dar un sentido de verdad. Raex Mixta from Mikel Lucia Creative on Vimeo.